论文部分内容阅读
如果整合媒介,那么你丰收整合的利润。如果细分媒介,那么你收获细分的优势。在迎上“媒介精耕先潮”的那一刻,我们坚定了,分化,是一种进化。做得浙江直邮路的先行人,只因为我们充当了困惑广告人当中的第一个冒险者。浙江广策,因为直邮路,在淅江的广告扉页上永远印记——1998年,全省首张通过城市主流报夹送的 DM《时尚购物》在浙江广策诞生,它以精美的表现、灵
If the media is integrated, then you harvest the combined profits. If you segment the medium, then you gain the advantage of segmentation. At the moment when we meet the “media intensive pioneer”, we are firm and differentiated and are an evolution. Zhejiang Province, made the first line of direct mail, just because we act as a perplexed ad campaign among the first adventurers. Zhejiang Guangce, because of the direct mail, is always imprinted on the title page of Qijiang’s advertising - In 1998, the province’s first DM through the city’s mainstream newspaper sent to the “fashion shopping” was born in Zhejiang Guangze, with its exquisite performance, spirit