现阶段我国的经济发展已经进入到全新的阶段,在这一过程中市场营销手段也发生了巨大的变化。在项目管理方式的应用下,构建科学合理的市场营销体系成为市场营销良好发展的基础。本文主要就项目管理的作用以及在市场营销中应用的重要意义加以分析,进而就项目管理在市场营销中的具体应用策略加以探究,希望能通过此次理论研究对市场营销的进一步发展起到推动作用。 At this stage our country’s economic development has entered a new stage, in the process of marketing has also undergone tremendous changes. Under the application of project management mode, building a scientific and rational marketing system has become the foundation of good marketing. This article mainly analyzes the function of project management and the significance of its application in marketing, and then explores the specific application strategies of project management in marketing, hoping to promote the further development of marketing through this theoretical study. effect.