自媒体时代,媒介已经成为大学生接收和发布信息的首要渠道。在信息海量化和碎片化的背景下,大学生出于从众和盲目跟风心理,往往不加辨别全盘接收,因此提升大学生媒介素养成为当下高校媒介素质教育亟待解决的重要课题。本文对高校媒介素质教育现状进行剖析并就如何加强大学生媒介素养教育提出对策。 Since the media age, media have become the primary channel for college students to receive and distribute information. Under the circumstance of mass and fragmentation of information, undergraduates often blindly follow the trend of the mentality, often without discrimination to receive, so to enhance college students’ media literacy has become an important issue to be solved in today’s university media quality education. This article analyzes the status quo of media literacy education in colleges and universities and puts forward countermeasures on how to strengthen media literacy education for college students.