本文主要阐述并分析了我国综艺娱乐节目的字幕包装设计发展情况,并以大型户外真人秀节目中的花字包装设计为切入点,探讨我国电视节目字幕包装设计的新趋势。 This article mainly expounds and analyzes the development of the subtitle packaging design of the variety entertainment program in our country, and takes the flower-word package design in the large-scale outdoor reality TV program as the starting point to explore the new trend of the subtitle packaging design of the television program in China.