虚假广告是指以欺骗方式宣传的内容不实的广告。近年来虚假广告有愈演愈烈的趋势,已成为危害消费者权益的第二号杀手。要有效整治虚假广告,需要广告主、广告经营者、政府、消费者共同参与,相互配合,关键在于建立标本兼治和全社会参与的综合遏制机制。 False advertising refers to false advertising that is falsely advertised. False advertising has intensified in recent years and has become the number two killer of consumers’ rights and interests. To effectively rectify false advertising, we need advertisers, advertising operators, governments and consumers to participate and cooperate with each other. The key is to establish a comprehensive deterrent mechanism that involves both the symptoms and the solution and the whole society.