论文部分内容阅读
传统观点认为产品价值是由产品创造的收益决定,并将产品视为孤立存在的个体进行价值考量。但在市场环境信息化,电子商务蓬勃发展的今天,产品之间通过相互链接的网页形成产品网络,产品作为网络节点通过链接互相影响。本文基于电子商务市场背景中形成的产品网络,对处于网络中的产品的价值进行重新划分,将其分解为产品的固有价值,从产品网络中获得的价值以及为产品网络做出的贡献价值。试图通过分析不同类型产品的网络价值差异,为管理处于产品网络环境中的产品提供建议。
The traditional view is that product value is determined by the profit created by the product, and the product is considered as an isolated individual for value consideration. However, in the information environment of the market environment and the flourishing development of e-commerce today, products are interconnected through web pages to form product networks, and products as network nodes influence each other through links. Based on the product network formed in the background of e-commerce market, this article re-divides the value of the products in the network into its intrinsic value, the value obtained from the product network and the contribution value to the product network. Trying to advise on managing products in a product network environment by analyzing the network value differences between different types of products.