艺术化的广告语言选择句式有两个基本策略:一是多用简单句少用复杂句。言简意深的简单句便于消费者接受,简短的疑问句在广告语中颇受青睐,简短易记的肯定句也是不错的选择。二是多用散句少用长句。并列关系的散句出现最多,对比句在广告语具有独特魅力,广告语常常省略句子成分,以达到更好的宣传效果。 There are two basic strategies for artful advertising language selection sentence: one is to use complex sentences with fewer simple sentences. Simple and concise sentences easy for consumers to accept, a brief question in favor of advertising slogans, short and easy to remember the affirmative sentence is also a good choice. Second, multi-purpose loose sentences less long sentences. Parallel sentences appear the most, the contrast clause in the advertising language has a unique charm, slogans often omit the sentence elements in order to achieve better publicity.