Becky Johnson负责在全球推广美国犹他州旅游及观光事务,针对不同的市场,分析各国的国情,使用细分化的营销策略,她对此也有自己的独到见解。Q:请介绍下犹他州关于旅游资源方面的市场推广活动?A:犹他州拥有巧夺天工的大自然景色,作为落基山脉和西南沙漠的最佳代表,州内有着许多国家公园,州立公园和国家纪念碑。今年我们针对中国市场制定了一个强有力的战略规划来吸引更多的中国游客来到这里。通 Becky Johnson is responsible for promoting Utah tourism and tourism in the United States worldwide. She also has her unique insights into different markets, analyzing the national conditions of each country and using a subdivided marketing strategy. Q: Could you tell us about Utah’s marketing campaign on tourism resources? A: Utah has the best of nature, as the best representative of the Rockies and the Southwest Desert. There are many national parks, state parks and countries monument. This year we formulated a strong strategic plan for the Chinese market to attract more Chinese tourists to come here. through