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让消费者“上瘾”的关键在于洞察消费者所需,给她(他)的消费创造一个合理的理由,让她(他)获得并体验到切实的利益,进而变成品牌的忠诚顾客
The key to making consumers “addicted” lies in perceiving what consumers want, creating a reasonable justification for her spending, allowing her to gain and experience tangible benefits, and thus become a brand loyal customer