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相对于国家级、省级媒体收入的多元化,县市级媒体的经营收入还相当狭窄,利润来源比较单一,探求新的赢利方式迫在眉睫。而品牌活动使县市级广电媒体不但在业界和受众中树立起权威,更能吸引销售商和消费者的关注。安吉新闻集团继成功举办过“安吉骄傲”、“我最喜爱的民工”“最具才艺的民工”评选、“生态道德课”等大型活动后,不断策划开发、培育建设新的品牌活动。2017年1月22日18时30
Relative to the national and provincial media revenue diversification, county-level media operating income is still quite narrow, the source of profits is relatively simple, to explore new ways to profit is imminent. The brand campaign to county and county radio and television media not only in the industry and the audience to establish authority, more attractive to vendors and consumers. Following the successful holding of “Anji Pride”, “My Favorite Migrant Worker”, “Most Talented Migrant Workers”, and “Eco-Ethics Class” and other large-scale activities, Anji News Group constantly plans to develop, Cultivate and build new brand activities. January 22, 2017 18:30