我们认为整个广播业在2014年相对稳定,大家在不断扎实传统业务的同时,也在积极开拓新媒体市场,很多兄弟广播都搭建了自己的新媒体平台,为下一步广播转型夯实基础。但受到传统媒体广告下行的影响,广播也进入一个调整期,寻找新的增长点成为广播广告人最为关切的话题。面对当前形势,我们认为传统广播的广告资源仍有可开发的空间,近期的新增长点还在于用更加市场化的方法对传统广播资源进行开发利用,完善市场营销体 We think the entire broadcasting industry was relatively stable in 2014. While we are constantly solidifying our traditional businesses, we are also actively exploring new media markets. Many of our brothers and broadcasters have set up their own new media platforms to lay a solid foundation for the next broadcast and transformation. However, influenced by the downturn of traditional media advertising, broadcasting has also entered a period of adjustment. Looking for new growth points has become a topic of utmost concern to radio advertisers. In the face of the current situation, we think there is still room for development of traditional radio advertising resources. The recent new growth point lies in developing and utilizing traditional radio resources in a more market-oriented way and improving the marketing