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如今,CRM似乎成了过街老鼠,不仅各个媒体争相挤破CRM的泡沫,连企业用户的热情也渐渐磨灭。但上海上汽大众汽车销售有限公司(以下简称上汽大众销售公司)CRM项目正式启动1年后的今天,其CRM系统的部署依然按部就班地进行着,并已经进入了第三阶段。■CRM是第一个共识“目前我们的CRM已经运行了一段时间,还是比较成功的。”在上汽大众销售公司新装修的办公室,该公司组织与信息技术部侯培民经理介绍,“我们的CRM系统主要有三大
Nowadays, CRM seems to be a passing mouse. Not only are various media competing to burst the bubble of CRM, but also the enthusiasm of enterprise users is gradually diminished. However, one year after the formal launch of the CRM project of Shanghai SAIC-Volkswagen Automotive Sales Co., Ltd. (hereinafter referred to as SAIC-Volkswagen Sales Company), the deployment of its CRM system is still proceeding step by step and has entered the third stage. ■ CRM is the first consensus “At present, our CRM has been running for some time, or more successful.” In the newly renovated office of SAIC-Volkswagen Sales Co., Ltd., the organizer and information technology department manager Hou Peimin introduced that "our CRM system There are three major