将康明斯和卡特彼勒这两个企业放在一起来说,可能有点莫名其妙。一个是世界上最大的独立发动机生产企业,一个是世界上最大的工程机械制造商。虽然它们同样来自美国,都能涵盖在“机电制造”这样的大框架之下,进入中国的时间也是前后脚的事,到今天它们在中国可以说都取得了不小的成绩,前者成为进入中国市场的外资品牌成功的典范,后者则在中国市场赚了个盆满钵满,但是二者却有着迥异的风格。 Cummins and Caterpillar, the two companies together, may be a little baffling. One is the world’s largest independent engine manufacturer and the other is the world’s largest manufacturer of construction machinery. Although they also come from the United States, can be covered in the “mechanical and electrical manufacturing” this under the framework of the time to enter China is also a foregone conclusion, and today they can be said in China have made no small gains, the former into China The success of foreign brands in the market model, which is made in the Chinese market pours, but both have very different styles.