整个行业形势摆在那里,看报表,诺奇一直在高速发展,很可能为了做假账到处借钱,最终资金链断裂。7月末,以“中国Zara”自诩的福建诺奇股份公司,传出老板丁辉卷款“失联”的消息,让这家在香港上市的快时尚企业忽然受到了空前关注。而就在丁辉失联的前一个月,他还接受电视专访,写下“执着、实干”四个大字。“都是上市惹的祸。”诺奇总部所在地福建晋江的一位企业界人士告诉《中国连锁》记者,诺奇原本是业内口碑不错的企业,曾因其在营销上的创新而成为诸多同行学习的对象。然而就在其成功上市半年之后,诺奇出人意料以戏剧化的方式倒下了。有消息人士分析称,诺奇为上市做了假账:“整 The entire industry where the situation, read the report, Nuokeqi has been rapid development, it is likely to borrow money in order to do a false account, the final capital chain rupture. At the end of July, with the news that ”China Zara“ self-styled Fujian Nuoqi Co., Ltd. came out with the message of ”losing contact“ from the boss Ding Hui, the fast fashion enterprise listed in Hong Kong suddenly came to unprecedented attention . In the previous month, Ding Hui lost contact, he also accepted the television interview, write ”dedication, hard work,“ the four characters. ”Is a disaster to go public. “ Nuokeqi headquarters in Jinjiang, Fujian Province, an entrepreneur told the ”China Chain“ reporter, Nuoqi was originally a good reputation in the industry, had its marketing innovations and become Many peer learning object. However, just six months after its successful listing, Knocch unexpectedly collapsed in a dramatic way. A source analysis, said Noci for the listing to do a false account: ”whole