黔东南是一个少数民族集聚的地方,民族气氛十分的浓厚,在这里,每年大大小小的节日200多个。少数民族节日的宣传不仅有利于黔东南旅游文化的发展,而且对中国少数民族节日文化的发展和创新有一定的发展和影响,文章主要介绍了贵州省黔东南州少数民族节日概况,分析了民族节日所具有的民族特色及社会价值,并结合当地资源优势,从旅游宣传与开发的角度,给出了开发宣传过程中值得参考的原则。 Qiandongnan is a gathering place for ethnic minorities, the national atmosphere is very strong, here, every year, more than 200 large and small festivals. The propaganda of ethnic festival not only contributes to the development of tourism culture in southeastern Guizhou, but also has certain development and influence on the development and innovation of festival culture of ethnic minorities in China. The article mainly introduces the general situation of ethnic minorities in Qiandongnan Prefecture of Guizhou Province, Festivals have the national characteristics and social value, combined with the advantages of local resources, from tourism promotion and development point of view, gives the development of propaganda process worthy of reference.