分析Nature杂志的办刊宗旨和主要特色,介绍Nature杂志的出版者——自然出版集团的经营模式,包括其服务对象和用户需求以及自然出版集团的经营方针。通过Nature在创办新刊合作出版和科学新闻网站的运行,预测其最新发展趋势;在此基础上,提出对我国科技期刊发展的借鉴和启示。 Analyze the purpose and key features of Nature magazine and introduce Nature magazine’s publisher, Natural Publishing Group’s business model, which includes its clients and user needs, and the nature publishing group’s operating principles. Through nature, we set up a new magazine to co-publish and run science news website, forecast its latest development trend; on this basis, put forward the reference and enlightenment to the development of our country’s sci-tech periodical.