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国产品牌手机的市场份额下降的趋势已经持续了两 年,而今年上半年下跌情况有所加剧,据中国权威调查机 构提供的数据显示,国产品牌手机的市场销售份额已经从 年初的48％降至5月份的44％。 据分析,国外手机企业在销售渠道方面的下沉及其 细分市场的销售策略,给国产企业带来很大的威胁。 在上个世纪的最后几年,国产手机的快速发展,很大 程度上得益于渠道的作用。然而,随着手机产业的迅速壮 大,和很多传统行业一样,手机行业也不可避免地进入了 产业成熟期,高利润率时代已成为过去,市场规模和各厂 商的份额都在同比增长,但利润却面临着全面的滑坡。 随着产业生命周期的变迁,追求利润增长的手机厂
The declining market share of domestic branded handsets has been on the decline for two years, but the decline in the first half of this year has been aggravated. According to data provided by the Chinese authoritative investigation agency, the market share of domestic branded handsets has dropped from 48% at the beginning of the year 44% in May. According to analysis, foreign mobile phone companies in the sales channel sinking and sales strategy in its market segments, to domestic enterprises has brought a great threat. In the last few years of the last century, the rapid development of domestic handsets benefited largely from the role of channels. However, with the rapid growth of the mobile phone industry, like many traditional industries, the mobile phone industry has inevitably entered a mature industry. The era of high profit margins has become the past, the market size and the share of all manufacturers have increased over the same period of last year, but profits But faced with a comprehensive landslide. As the industrial life cycle changes, the pursuit of profit growth of mobile phone factory