论文部分内容阅读
本文从分析高职市场营销专业人文素质教育的必要性入手,从转变观念,拓宽途径,加强师资建设,建设校园文化等方面提出了加强素质教育的途径与对策,以推动高职高专营销专业素质教育改革。
This article starts with analyzing the necessity of humane quality education in higher vocational education and puts forward ways and measures to strengthen quality education from changing ideas, broadening ways, strengthening teachers’ construction and building campus culture so as to promote the marketing specialty of higher vocational education Quality Education Reform.