文化旅游是目前的旅游热点,而文化旅游产品的开发成为当今旅游业的一大发展趋势。南岳衡山文化旅游资源丰富,其文化旅游在该地旅游业的发展中起着举足轻重的作用。本文从文化旅游相关概念入手,分析南岳衡山文化旅游产品的开发现状,进而对其文化旅游产品的开发思路、市场定位、产品体系和产品开发与路线设计进行思考,以期有利于南岳衡山文化旅游的可持续发展。 Cultural tourism is the current tourist hotspot, and the development of cultural tourism products has become a major trend of tourism development. Hengshan Mountain tourism rich in cultural and tourism, the cultural tourism in the development of tourism in the area plays a decisive role. This article starts with the related concepts of cultural tourism, analyzes the development status quo of the tourism products in Hengshan Mountain of Nanyue Mountain, and then ponders on the development train of thought, market orientation, product system and product development and route design of cultural tourism products in order to promote the cultural tourism in Hengshan sustainable development.