品牌竞争时代来临当“知识经济”“高科技产业”等象征着未来全球竞争战略的词语响彻神州时,世纪末的中国正经历着前所未有的产业遭遇战。在“海外兵团抢购中国”这一并非危言耸听的标题下,各种洋品牌纷纷登陆这个拥有１２亿人口的大国,“夺取”市场份额,其背后则是曾经在国内 When the era of brand competition comes to an end when the words like “knowledge economy” and “high-tech industry” symbolize the future global competitive strategy, China at the end of the century is experiencing an unprecedented industry encounter. Under the not-so-alarmist title of “overseas regiments buying China,” various foreign brands have landed in this large country with a population of 1.2 billion one after another and “seized” market share.