随着人们消费水平的提高,消费者需求的多样化、个性化更加凸现,企业为适应这一市场的变化,广泛采用了品牌延伸的策略。所谓品牌延伸,是指一个品牌从原有的业务或产品延伸到新的业务或产品上,让企业的多项业务或产品共享 With the improvement of people’s consumption level, the diversification and individualization of consumers’ needs, the enterprises have widely adopted the strategy of brand extension in order to adapt to the change of this market. The so-called brand extension refers to a brand from the original business or product extends to the new business or product, so that the business of a number of business or product sharing