在过去很长的一段时间里,期刊广告发展一直处于举步维艰的境地.这主要是广告客户更热衷于快速显像、立竿见影的电视、广播、报纸等广告传播媒介,而把出版周期相对较长的期刊冷落一边.随着广告业的发展,人们发现期刊作为广告传媒工具,与其他媒体相比,有许多无可比拟的优点.首先,期刊便于保存,没有阅读时间的限制,使广告在时间上有一个较长的传播周期.其次,期刊直接面对的是读者, Journal advertising has been struggling for a long time, mainly because advertisers are more keen on fast visualizing and instantaneously advertising media such as television, radio, newspapers and the like, and have relatively long period of publication With the development of advertising industry, people find that periodicals as advertising media tools, compared with other media, there are many unparalleled advantages.First, the journal is easy to save, there is no reading time limit, so that the advertising time There is a longer communication cycle.Secondly, the journals directly face the reader,