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动漫产业,是指以“创意”为核心,以动画、漫画为表现形式,以及衍生行业生产经营的产业。在70年的发展时间里,动漫产业逐步延伸到影视、周边玩具、出版、广告、休闲娱乐以及软件开发、商业设计、多媒体等各类产业,形成动漫产业链及其附带的庞大市场。漫画创作是产业的基础,也是动漫产业的上游产品,在产业链中具有决定性的地位,对动漫产业的发展起着举足轻重的作用。
Animation industry refers to the “creative” as the core, animation, comics as a manifestation, as well as derivatives industry production and management industry. In the 70 years of development, the animation industry has gradually extended to various industries such as film and television, peripheral toys, publishing, advertising, entertainment and software development, commercial design and multimedia, forming a huge market for the animation industry chain and its accompanying. Comic book creation is the foundation of the industry as well as the upstream product of the animation industry. It plays a decisive role in the industrial chain and plays a decisive role in the development of the animation industry.