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所谓新市场,是指未被别人发现的或因某种原因而被忽视的市场。显然,抢先一步地开发新市场对于任何企业而言都是十分诱人的,这是不争的事实。但是,企业如何做到抢先一步发现新市场呢?为此,笔者和你共同探讨四种发现新市场的思路与视角。一、留心市场上未被满足的或被忽视的消费者个性化的需求,甚至是潜意识的需求。 1987年,美国柯达公司的专业摄影部经理瑞·迪穆林为了搜集市场资料曾陪同一位新闻摄影记者采访。他发现这位记者无法一手拿相机,一手
The so-called new market refers to a market that has not been discovered by others or neglected for some reason. Obviously, it is indisputable that one step ahead in developing new markets is very attractive for any company. However, how does a company do its first to find a new market? For this reason, the author and you jointly discuss four ideas and perspectives for discovering new markets. First, pay attention to the unmet or neglected consumer personalized needs of the market, even the subconscious needs. In 1987, Rui Di Mulin, a professional photography manager of the Kodak Company in the United States, accompanied the same news photographer for the purpose of gathering market information. He found the reporter could not hold the camera with one hand.