中国市场上不少人对品牌或品牌形象的理解是不正确的,需要系统地纠正。品牌或品牌形象建设的基础还是产品品质,不少企业在这一认识方面仍然存在问题。在当前经济形势持续低迷,企业发展普遍放缓,压力重重显而易见的背景下,企业借此机会在品牌形象方面多做文章,下大力气整治品质方面存在的问题,为下一轮经济快速增长准备好利器,改变过去那种“萝卜快了不洗泥”的快速成长模式,无疑是具有长远战略眼 Many people in the Chinese market understand the brand or brand image is not correct, need to be systematically corrected. The foundation of the brand or brand image is the quality of products, and many enterprises still have problems in this understanding. In the current economic downturn, the general slowdown in business development, the pressure is obvious, under the background, companies take the opportunity to make more articles on brand image, make great efforts to rectify the quality problems, for the next round of rapid economic growth in preparation Good weapon, to change the kind of “radish is fast, do not wash the mud ” rapid growth mode is undoubtedly the long-term strategic eye