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过去的2014年,传统媒体确实受到了新媒体平台的冲击。但时代会变,人性不变。受众接触媒体渠道的多元化,更凸显“内容”与“影响力”这两个传统媒体的优势和价值。因此,作为实力派,深圳广电集团,将毫不犹豫拥抱这个融媒时代以放大自身优势。2015年,深圳卫视提出了新的定位“先锋卫视”和新的品牌主张——“有志者,跟我来!”所有节目线均根据“有志者+动词”来设置的,如有志者·乐(《极速前进》(第二季)、有志者·说(《直播港澳台》)、有
In the past 2014, traditional media was really hit by the new media platform. But times will change, humanity will not change. The diversification of audience access to media channels highlights even more the advantages and values of the two traditional media such as content and influence. Therefore, as the strength faction, Shenzhen SVA Group will not hesitate to embrace this era of integration to enlarge its own advantages. In 2015, Shenzhen Satellite TV put forward a new positioning “Pioneer Satellite TV ” and the new brand proposition - “Those who are interested, come with me! ” All program lines are set according to “Who + verb ” , If there is a person who is a musician (“Fast Forward” (Season Two), someone who is interested in “Live Hong Kong, Maucao”