There are two kinds of research traditions-qualitativeand and quantitative in business and management study and both of them have their own merits and demerits. In the practicalsituation we should choose the most suitable method based on the requirements, even adopting the mixed method. There are two kinds of research traditions-qualitativeand and quantitative in business and management study and both of them have their own merits and demerits. In the practicalsituation we should choose the most suitable method based on the requirements, even adopting the mixed method.