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把共享价值上升到核心战略,可口可乐公司选择了那些与自身业务和专长有交集的社会问题,调动核心技术和商业资产,将“我们在乎”的态度和行动贯穿业务的各个周期和环节,因为只有这样,生意和善意才能最大限度地有机结合。
To raise the value of sharing to the core strategy, Coca-Cola Company has chosen social issues that have its own business and expertise, mobilized core technology and commercial assets, and adopted the attitude and actions of “we care ” throughout the business cycles and links, Because only in this way, business and goodwill can maximize the organic combination.