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户外广告企业的从业人员普遍都要求有一定的广告创意能力,如何提高这一能力可以尝试通过以下途径获得:员工的外派学习;同行的交流学习;参加行业协会的广告赛事;大量的广告从业实践等。
The employees of outdoor advertising companies generally require a certain amount of advertising creative ability. How to improve this ability can be achieved through the following ways: the expatriate learning of employees; the exchange learning of peers; the participation in advertising competitions of industry associations; and a large number of advertising professionals Practice and so on.