情感深度融入品牌玩转攻心计面对日益碎片化的信息,内容正在逐渐取代“媒介”成为更具精准性的营销载体。奥运这一大事件、大IP的内容价值发掘,正在从消费者内心需求出发,更关注运动员和娱乐化的元素。关于品牌的内容营销,杨石头先生也说到“电视只是播出平台,以后传播、营销的操作不再是广告+媒介,而是内容+平台,或者内容+工具,形成 Emotional depth into the brand to play the heart of the counter In the face of increasingly fragmented information, content is gradually replaced ”media “ become a more accurate marketing vehicle. Olympic Games this big event, the value of large IP content discovery, starting from the consumer’s inner needs, but also focus on athletes and entertainment elements. On the brand content marketing, Mr. Yang Shitou also said ”TV is just a broadcast platform, spread later, marketing is no longer advertising + media, but the content + platform, or content + tools to form