论文部分内容阅读
随着社会的不断发展,企业生存的外部环境发生了较大的改变:如技术和政策的不确定性、变革性技术的出现、市场需求的不确定性和突发性危机的出现、消费行为的有限理性、经济的全球化与竞争的无边界化等,在这种复杂多变的环境中,传统的销售模式很难适应社会对企业对营销活动的需求,营销团队的建设成为一种必然的趋势。
With the continuous development of society, the external environment of business survival has undergone great changes: such as the uncertainty of technology and policy, the emergence of transformative technology, the uncertainty of market demand and the emergence of sudden crisis, the consumer behavior The limited rationality of the economy, the globalization of the economy and the unbounded competition, etc. In this complex and ever-changing environment, the traditional sales model is difficult to meet the needs of the community for the marketing activities of enterprises, and the construction of the marketing team becomes a necessity the trend of.