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设计的最终目标是满足人们的需求,提高人们的生活质量,改善人与自然的关系,从而推动社会物质文明和精神文明的发展。二十一世纪的中国将是物质财富迅速积累,人们生活质量不断提高的时期,人们的精神文化需求也会得到很大程度的提升,在视觉传达设计的应用过程中以人为中心,即从人的心理、生理等诸多方而来考虑设计因素,最重要的是具有“人情味”的“人性化”设计表现形式将会成为设计的主流。本文从人性化的概念谈起,对如何在视觉传达设计中更好地体现出人性化,进行了初步的分析。
The ultimate goal of the design is to meet people’s needs, improve people’s quality of life and improve the relationship between man and nature, so as to promote the development of social material civilization and spiritual civilization. In the 21st century, China will rapidly accumulate material wealth and improve people’s quality of life. People’s spiritual and cultural needs will also be greatly improved. People are the center of the application of visual communication design, that is, from people Psychology, physiology and many other factors to consider the design factors, the most important is the “human nature ” “humanized ” design expression will become the mainstream of design. This article starts with the concept of humanization and conducts a preliminary analysis on how to better reflect the humanity in the visual communication design.