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2009年初《喜羊羊与灰太狼之牛气冲天》冲进贺岁档,票房狂收6400万。到了暑期档,《麦兜响当当》在3D动画巨制《飞屋环游记》和经典动漫大片《冰川时代3》的“双面夹击”下,仍能获得7060万的票房佳绩,着实超乎许多人的预期……如果说两部国产动画电影的强势突围算是国产动漫界惊喜的话,那么这种久违的喜悦并不能掩饰中国动漫目前不景气的现实。回顾中国动漫走过的60年历史,有过崭露头角的探索,有过不可阻挡的颠峰,也有过缓慢发展的转型,而如今的中国动漫正如冰雪世界的一枝腊梅,虽然艰难但执著地前行着……
In early 2009, “Goat and Big Big Wolf’s bullish” rushed into the Lunar New Year stalls, the box office mad to pick up 64 million. To the summer stall, “McDull” in the 3D animation giant “Flying House Travel” and the classic animated film “Ice Age 3” “double-sided attack ”, still get 70.6 million box office success, really more than many People’s expectations ... ... If the strong breakout of two domestic animated films is regarded as a surprising surprise for the domestic animation industry, then the long-lost joy can not hide the current downturn in the reality of Chinese animation. After reviewing the 60-year history of Chinese animation, there has been an unprecedented exploration. There has been an irresistible peak. There have also been slow-moving transformations. Today’s Chinese animation is like a branch of the Ice and Snow World, though difficult but persistent ...