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白酒是中国特有的饮料酒行业,历史悠久消费市场基础雄厚,销售市场遍及全国各地。近10年来,白酒行业经历了从“量变”到“质变”的转型时期,也经历了膨胀式高速发展和过热后骤冷的大喜大悲。这期间,各新老企业和新老品牌轮番登场,一个个具有地方色彩的白酒经济带也应运而生,本文作者就中国白酒行业鲁酒板块、川酒板块、皖酒板块、苏酒板块、豫酒板块和华北板块等6大板块的各自销售收入前6位的“板块龙头”企业进行了细化分析,并为读者留下了很多的思考与启示。
Liquor is a unique beverage and wine industry in China. It has a long history and a solid foundation in the consumer market. The sales market covers all parts of the country. In the past 10 years, the liquor industry has experienced a period of transition from “quantity change” to “quality change”. It has also experienced great enthusiasm in the rapid development of expansion and the chilling after overheating. During this period, new and old companies and old and new brands took turns to appear one after another, and a local white liquor economic belt also came into being. The author of this article is on the Chinese wine industry, Lu wine, Sichuan wine, wine, Su wine, The top six companies in the plate sales of the six major sectors such as the Yuji and North China Plates have conducted detailed analysis and left a lot of thoughts and inspirations for readers.