本文结合广东省首次提出的幸福导向产业理念,以体验作为乡村旅游营销的新方式,以幸福作为乡村旅游营销的新卖点,探讨了乡村旅游以幸福为卖点发展体验营销的必要性和策略建议,希望对提高乡村旅游企业的竞争能力,推动农村经济社会持续快速健康发展有所帮助。引文:中国960万平方公里的陆地国土分布着约45000个乡镇级行政单位,自上个世纪80年代末90年代初我国开始发展乡 Based on the concept of happiness-oriented industry first proposed by Guangdong Province, this paper takes experience as a new way of rural tourism marketing and regards happiness as a new selling point of rural tourism marketing. It discusses the necessity and tactics of experiential marketing to promote happiness of rural tourism, Hope to improve the competitiveness of rural tourism enterprises and promote the rural economy and society to maintain a sustained, rapid and healthy development of help. Citation: China’s land area of ​​9.6 million square kilometers distributes about 45,000 township-level administrative units. Since the late 1980s and early 1990s, China began to develop the rural areas