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不论是在国际贸易还是国际文化交流方面,我国与国际间的商务交际活动逐渐变得十分频繁,这就向我国高等院校的英语教育以及英语人才的培养提出了要求。基于此,阐述交际语言环境基本理论与商务英语跨文化交际的概念,并提出了开展商务英语跨文化交际活动语境的原则,最后提出了创设商务英语跨文化交际语境的策略。
Whether in the field of international trade or international cultural exchanges, the business communication between our country and the world has gradually become more and more frequent. This puts forward requirements for English education in colleges and universities and training of English talents in our country. Based on this, the author elaborates the basic theory of communicative language environment and the concept of cross-cultural communication in business English and puts forward the principle of carrying out the context of cross-cultural communication in business English. Finally, the author proposes a strategy of creating a cross-cultural context of business English.