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为应对全球化竞争趋势,素有“广东第一美玉”之称的台山玉作为新兴玉种,必须更新设计理念,植根岭南侨乡文化,提取并融入岭南区域文化因子,台山玉雕才能形成特有玉种的独特造型风格,增强本土玉种品牌识别度,塑造岭南地域形象,以期台山玉石产业永续发展。注重区域文化意象塑造,侨乡文化视角下的台山玉雕,不仅活络地方经济,更促使侨乡文化产业具有国际竞争力,再造现代中国设计艺术的软实力。
In order to cope with the trend of global competition, Taishan jade, known as “the first jade in Guangdong ”, is an emerging jade species. Therefore, it is necessary to update the design concept to root out the culture of the Qiaoxiang in the south of the Five Ridges and to extract and integrate the cultural factors in the Lingnan region. Unique jade species to form a unique style, enhance the local jade species brand recognition, shaping the image of the region in the South, in order to Taishan jade industry sustainable development. Paying attention to the Taishan jade carving under the regional cultural imagery and the hometown of overseas Chinese culture, it not only invigorated the local economy, but also promoted the international competitiveness of the hometown of overseas Chinese culture and recreated the soft power of modern Chinese design art.