江泽民同志在党的十五大报告中强调指出,要用邓小平理论教育干部和群众,要深入持久地开展群众性精神文明的创建活动,大力倡导社会公德、职业道德和家庭美德;要深入持久开展以为人民服务为核心,以集体主义为原则的社会主义道德教育,引导人们树立正确的世界观、人生观、价值观。这对我国的企业文明、企业伦理建设有着极其重要的指导作用。建立和完善社会主义市场经济体制就是要达到物质文明与精神文明的协调 Comrade Jiang Zemin emphasized in the report of the 15th National Party Congress that we must use Deng Xiaoping Theory to educate cadres and the masses, carry out in depth and long-lasting activities to create mass spiritual civilization, and vigorously advocate social ethics, professional ethics, and family virtues; The socialist moral education based on the principle of collectivism and serving the people as the core guides people to establish a correct world outlook, outlook on life, and values. This has an extremely important guiding role for our country’s corporate civilization and corporate ethics construction. Establishing and improving a socialist market economic system is to achieve the coordination of material civilization and spiritual civilization