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目前,旅游在线预订的发展如火如荼,旅游者参与的积极性越来越高。通过对旅游在线预订消费者的消费特征进行分析,能充分理解旅游者选择旅游在线预订的主要原因和影响旅游在线预订的关键因素。有利于旅游在线服务企业深入分析旅游者需求,为制定决策提供科学依据,进一步解决旅游者在线预订中存在的问题,为旅游者创造更多的价值和利益,同时,有助于提升旅游在线服务企业的经济效益,并对推动我国旅游信息化的发展具有重要意义。
At present, the development of online travel reservation is in full swing and tourists are more and more actively involved. By analyzing consumer characteristics of travel online booking consumers, it is possible to fully understand the main reasons why tourists choose to travel online and the key factors that influence travel online booking. It is conducive to tourism online service enterprises in-depth analysis of the needs of tourists, to provide scientific basis for making decisions, to further solve the problems existing in online booking of tourists, to create more value and benefits for tourists, at the same time, to help enhance online travel services The economic benefits of enterprises, and to promote the development of China’s tourism information is of great significance.