文化管理是知识经济时代的新型的管理科学。我国著名经济学家于光远有句名言:国家富强靠经济,经济繁荣靠企业,企业兴旺靠管理,管理关键在文化。在现代社会,文化对经济和社会发展的作用越来越大。重视文化的力量,广泛使用文化手段,实行文化管理,已成为现代企业管理的首要特征。哈佛商学院通过对世界各国企业长期分析,得出结论:一个企业本身特有的管理文化,是当代社会影响企业本身业绩的深层次的重要原因。因此,从广泛意义上 Cultural management is a new type of management science in the era of knowledge economy. Yu Guangyuan, a well-known economist in China, has a famous saying: The country’s prosperous and strong depend on the economy, the economic prosperity depends on the enterprise, the enterprise thrives on management, and the key to management is culture. In modern society, culture is playing an increasingly important role in economic and social development. Emphasis on the power of culture, extensive use of cultural means, and implementation of cultural management have become the primary features of modern enterprise management. Harvard Business School, through its long-term analysis of companies from all over the world, concluded that the unique management culture of an enterprise is an important underlying cause of the impact of contemporary society on the performance of the company itself. Therefore, in a broad sense