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本文首先探讨旅游强省的基本内涵,指出旅游强省的本质在于具有较强的综合竞争力。然后分析影响综合竞争力的六大要素,分别是旅游吸引物、市场表现、产业素质、门槛条件、基础条件和政策环境,并以此构建旅游强省的评价指标体系。最后以四川省的旅游产业为例,结合四川旅游发展现状,提出四川省建设旅游强省的可行性建议。
This article first explores the basic connotation of a strong province of tourism, points out that the essence of a strong province of tourism lies in its strong comprehensive competitiveness. Then, it analyzes the six major factors affecting the overall competitiveness, which are tourism attraction, market performance, industrial quality, threshold conditions, basic conditions and policy environment, and builds the evaluation index system of strong tourism province. Finally, taking the tourism industry in Sichuan Province as an example, this paper puts forward the feasibility suggestion for Sichuan Province to build a strong tourist province by combining the current situation of tourism development in Sichuan Province.