过度倡导大数据对于一个健康的消费社会形成是不利的,原因在于其对消费者主权的争夺,对隐私的侵犯和潜在的资源和环境问题。大数据时代是如今最热门的的话题之一,无论是微软、谷歌还是苹果都将大数据看为了最重要的战略方向。其实所谓的大数据已经不只是一个方向,而是正在成为一个现实。大数据理论已经深入地渗透到了现在的商业社 Over advocating big data is bad for a healthy consumer society because of its battle over consumer sentiment, privacy violations and potential resource and environmental issues. The Big Data era is one of the hottest topics of all time, with Microsoft, Google and Apple both seeing big data as the most important strategic direction. In fact, the so-called big data is not just a direction, but is becoming a reality. Big data theory has penetrated deep into the current business community