宣传对于旅游业是至关重要的。正如于光远先生所指出的那样:“旅游宣传是宣传旅游文化,是运用文化工具的宣传,其性质是文化宣传。旅游资源,要靠宣传才能为人所知。这种宣传当然必须恰如其分,但也要充分,使之听了介绍之后想去一游。”我们现在旅游业所进行的市场开发工作,其核心便是针对中外旅游者的旅游心理,宣传当地的旅游资源,激起旅 Advocacy is crucial to the tourism industry. As pointed out by Mr. Yu Guangyuan: “Tourism promotion is a promotion of tourism culture. It is a propaganda using cultural tools and its nature is cultural propaganda. Tourism resources must be relied on for propaganda to be known, which of course must be appropriate, But also full, so that after listening to the introduction of a want to go tour. ”We are now carried out by the tourism market development work, the core is aimed at the tourism psychology of Chinese and foreign tourists, promote local tourism resources, arouse the brigade