通江县糖业烟酒公司在开放、搞活中,进行所谓开拓性经营,1985年在西安设立“窗口”——西安糖业烟酒经营部,七个月,亏损7万余元。究其失败的原因有: 一、通江无拳头产品,在西安市场缺乏优势。加之人生地不熟,信息不灵,经营地址又偏僻(外城郊区)。二、异地设“窗口”运输线长。损耗费用大。几个月开支房屋租费6,666元,办公用品、家具用品、装饰、广告、开办费14,890元,差旅费等支出6,434元。三、公司给守“窗口” Tongjiang County Sugar Industry Tobacco & Spirits Company conducted a so-called pioneering operation in opening up and invigoration. In 1985, it set up a “window” in Xi’an, Xi’an Sugar Tobacco and Liquor Trading Department. In seven months, it lost more than 70,000 yuan. The reasons for the failure are as follows: 1. Tongjiang lacks competitive products and lacks advantages in the Xi’an market. Coupled with the unfamiliar place of life, information is not working, and the business address is remote (outside the city suburbs). Second, set up a “window” transport line in different places. Loss is expensive. Several months spent 6,416 yuan on housing rents, office supplies, furniture supplies, decoration, advertising, start-up costs 14,890 yuan, travel expenses and other expenses 6,434 yuan. Third, the company gives the “window”