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当旅游变得越来越商业化时,它必不比少的附属品即当地特色产品也随之渐渐脱离其原色,失去了其独有的本土色和民俗色。而对异域文化的吸引让人们购买旅游产品的心理不会减少,因此,本文从分析旅游产品包装与设计的现状出发,发掘回归自然对旅游产品包装与设计的重要性,提高旅游产品的设计性与文化内涵的融合,突出旅游产品的原有色。一、旅游产品包装与设计的现状对旅游产品进行包装是一种为了满足旅游商业的需要,包装设计师必须从整体考虑旅游产品包装设计的存在周期,做出
As tourism becomes more and more commercialized, it will inevitably become less independent of its primary colors, namely its local distinctive accessories, losing its unique native colors and folk colors. However, the attraction of exotic culture will not reduce the people’s psychology of buying tourism products. Therefore, this article analyzes the importance of packaging and design of tourism products from the analysis of the status quo of tourism products packaging and design, and improves the design of tourism products The integration of cultural connotation, highlighting the original color of tourism products. First, the status of tourism product packaging and design Tourism product packaging is a kind of In order to meet the needs of tourism business, the packaging designer must consider the overall cycle of tourism product packaging design, make