本文定位在党报这一核心传播媒介的前提下,试图从传者、受者等角度探索党报新闻如何打好“平民意识”牌,才能体现报纸媒体顺应时代的崭新审美价值。需要指出的是,党报新闻呼唤平民意识是一种社会发展的需要,但并不排斥新闻的精品意识,应该两条腿走路,不可偏废。 This paper aims to explore how to lay down the “civilian awareness” brand in the news of the party newspaper from the perspectives of both the public and the recipient in order to embody the brand-new aesthetic value of the newspaper media in conformity with the times under the premise of the core media of the party newspaper. What needs to be pointed out is that the news of the party’s newspaper calls for the awareness of the common people to be a social development need, but it does not exclude the quality consciousness of the news. Therefore, we should walk on two legs and must not neglect it.