驾驭奢侈品品牌的人时常面临着很大的诱惑:他必须克制住自己,不让产量膨胀太快;他必须不断地追加产品改造的升级投入,让产品精益求精;他必须能够在万人倾羡中维持自我,不要过度的品牌延伸;他必须能够忍耐,或者满足现实稳定的毛利率,即使在短时间内他可以通过扩张迅速轻而易举地攫取高额利润 He is often tempted to master the luxury brands: he has to restrain himself and keep his output from expanding too fast. He must continually add investment in upgrades to make products better. He must be able to envy millions In the maintenance of self, not excessive brand extension; he must be able to endure, or to meet the realistic and stable gross margin, even in a short period of time he can quickly and easily through the expansion of high profits