品牌竞争力是企业最持久的核心竞争力,企业品牌竞争力的强弱决定着地区和国家竞争力的强弱。在全球化竞争时代,中国企业应该提升自己品牌的竞争力,在相当大的程度上也代表着国家的形象和实力,更是维系我们民族未来竞争力的基石。中国企业在品牌建设方面已经走过了20多年的 Brand competitiveness is the most lasting core competitiveness of an enterprise. The strength of the brand competitiveness of a company determines the strength of the regional and national competitiveness. In the era of globalized competition, Chinese companies should enhance the competitiveness of their own brands, represent the country’s image and strength to a large extent, and are the cornerstone of our nation’s future competitiveness. Chinese companies have gone through more than 20 years of brand building