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文化是一个企业的灵魂。企业形象靠文化来塑造,企业声誉靠文化来传播,企业素质靠文化来提高。市场经济发展到今天,企业的外部环境发生了很大变化,市场竞争更加激烈,企业要想生存和发展,必须大力培育自身的核心竞争力,而企业文化则是促进企业生产力、强化企业管理现代化、推动企业物质文明和精神文明协调发展的重要途径。企业文化对提升企业生产力、凝聚力、竞争力和管理水平、促进企业可持续发展有着非常重要的作用。
Culture is the soul of a business. Corporate image by culture to shape, corporate reputation spread by culture, business quality by culture to improve. The development of market economy has brought about great changes to the external environment of enterprises. The market competition is fiercer. Enterprises must vigorously cultivate their own core competitiveness in order to survive and develop. However, the enterprise culture is to promote the productivity of enterprises and to modernize the management of enterprises , Promote enterprise material civilization and spiritual civilization an important way of coordinated development. Corporate culture plays an important role in enhancing the productivity, cohesion, competitiveness and management of enterprises and promoting the sustainable development of enterprises.