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本文从点评媒体融合的误区入手,阐述媒体融合的本质诉求、意义与理念,通过理论与实践相结合的分析,具体论述如何构建新闻融合生产传播协同高效的战时机制。首先,确立互联网思维和大数据意识。其次,构建开放简约的组织架构,即组建融媒体新闻中心。再次,构建融媒体平台及协同高效的战时机制;具体而言,融合政治、行政、机制、人才等多种资源,以开放共享的技术平台、大数据、云计算等为技术支撑,切实以用户为中心,谋求传播效率和传播价值的最大化。
This article begins with a review of the misunderstanding of media convergence, elaborates the essential appeal, meaning and concept of media convergence. Through the analysis of the combination of theory and practice, this article elaborates on how to construct a coordinated and efficient mechanism of news fusion and production dissemination. First, establish Internet thinking and big data awareness. Second, to build an open and simple organizational structure, that is, to set up a media information center. Thirdly, we should build a platform for financial media and a coordinated and efficient wartime mechanism. Specifically, we should integrate various resources such as politics, administration, mechanism and talent to open up and share technology platforms, big data and cloud computing, so as to effectively Users as the center, seeking to maximize the efficiency of communication and dissemination of value.